The marketing management emphasis integrates the managerial process with the value-driven practice of marketing. The program equips the student to create and sustain relationships with consumers while delivering value through brand management, pricing, and distribution.
Program Tracks: MKTNG.BS
Lee's programs give the student a chance to experience various aspects of life at Lee beyond academics, offering program-specific global trips, clubs, service, and research opportunities.
Phi Beta Lambda
Marketing classes are housed in the School of Business.
Current or recent research projects have involved women in poverty, success on the major field test in the management discipline, developing business plans for global nonprofits, and holistic teaching practices.
|There are a variety of scholarships available to business majors:
This program is designed to equip students with the knowledge and skills necessary for achieving success in the business environment. Here are the career paths often pursued by graduates in this program.
- Professional Sales
- Real Estate Sales
- Retail Management
- Brand/Product Manager
- Event Planner
- Market Research Analyst
- Social Media Manager