The central premise of marketing is understanding the needs and wants of a target market and delivering those needs while creating lasting customer value. Marketing communicates this value through promotion, selling, advertising, distribution, and product design. The courses in this program are designed so that students explore buyer behavior, marketing research, market segmentation, development of products and services, pricing strategies, distribution systems, advertising and promotion, and creation and implementation of effective strategies to meet consumer needs and organizational goals.

Career Opportunities

Marketing professionals create, communicate, exchange, and deliver value to their target markets. According to the U.S. Bureau of Labor Statistics, “Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. The continued rise of electronic media will result in decreasing demand for print advertisements. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.” (Advertising, Promotions, and Marketing Managers: Occupational Outlook Handbook, Job Outlook, para. 3-4, 2023).

  • Market Analyst
  • Engagement Coordinator
  • Director of Social Media Marketing
  • Brand Strategist
  • Marketing Manager
  • Content Marketing Specialist
  • SEO Specialist
  • Public Relations Manager
  • Procurement Specialist
  • Event Planner
  • Product Research Analyst
  • Digital Media Director

What to Expect

Travel/Global Trips

The cross-cultural trip is a core requirement for all students. Lee University places a high emphasis on the value of global perspectives, and students can fulfill this requirement via an individually arranged trip, a faculty-led trip, or a semester study abroad program. For more information, please visit our Global Perspectives page. (please link:


  • Phi Beta Lambda
  • Delta Mu Delta Honor Society
  • Phi Eta Sigma
...And More!


  • Marketing Major Award
  • Hicks Scholars
  • Cletus Benton Award
  • Don Rowe Excellence in Management Award
  • School of Business Award


Service learning is a large component of life at Lee. Students have the opportunity to complete 80 hours of service throughout their time here. This includes individually arranged service projects and course-led service projects (such as Gateway and Benevolence). Please visit our Service Learning page to learn more and check out current service opportunities. (please link Service Learning page:


Marketing classes are housed in the School of Business.


  • Business Advisory Council: assists business students with internships and job placements
  • Internships are available with CPA offices, Blue Cross Blue Shield, Olin, Unum, Tennova, and various banks.
  • Meet the Firms: students are invited to Meet the Firms where we invite local CPA firms and other organizations to come and meet our students.


Students in the marketing major complete primary research as part of their coursework. These research areas include consumer behavior, branding, marketing psychology, and other relevant topics.

Internships and Job Opportunities:

A few of our internship and job opportunities include, but are not limited to:

  • Reyka and Lu Creative
  • Unum
  • Life Care Centers of America
  • US Xpress
  • State Farm
  • Southern Champion Tray
  • TVA
  • Amazon
  • The Chattanooga Lookouts
  • Dollywood

School of Business Accreditation Honors:

Reaccredited by ACBSP with no conditions or suggestions for improvements. This is exceptionally rare for a school to be reaccredited with no findings.

Want a Scholarship?

Lee University offers a wide variety of scholarships for all our schools and programs.

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