Marketing

Marketing

The marketing management emphasis integrates the managerial process with the value-driven practice of marketing. The program equips the student to create and sustain relationships with consumers while delivering value through brand management, pricing, and distribution.

Program Tracks: MKTNG.BS

Lee's programs give the student a chance to experience various aspects of life at Lee beyond academics, offering program-specific global trips, clubs, service, and research opportunities.

Travel/Global Trips
  • Israel
  • Italy
  • Uruguay Argentina
Club/Social

Phi Beta Lambda

Academic/Honors
  • Delta Mu Delta Honor Society
  • Phi Eta Sigma
Service
  • Operation Christmas Child with Dr. David Smartt (Fall)
  • Indian Ministries of North America project (Spring).
  • Volunteer Income Tax Assistance (VITA) – prepare forms for community members.
  • Summer Computer Camp Staff
Capstone
  • The Capstone course is designed to help graduating students integrate their faith with the academic knowledge they have gained throughout their studies. It is regarded as the final reflection of the essential Core Values of Lee University.  
  • Business Ethics is the capstone course for the religion component where the QEP essay is administered. The QEP essay is designed for students to demonstrate their understanding of Lee’s core values.  
  • The business capstone course is Strategic Management where students are expected to make application of the business curriculum by solving comprehensive cases presented to the class in a team context.  
Home/Location

Marketing classes are housed in the School of Business.

Internships/Practicum
  • Business Advisory Council: assists business students with internships and job placements
  • Internships are available with CPA offices, Blue Cross Blue Shield, Olin, Unum, Tennova, and various banks.
  • Meet the Firms: students are invited to Meet the Firms where we invite local CPA firms and other organizations to come and meet our students.
Research

Current or recent research projects have involved women in poverty, success on the major field test in the management discipline, developing business plans for global nonprofits, and holistic teaching practices.  

There are a variety of scholarships available to business majors:
Awards/Honors
  • Two Hicks Scholars each year
  • School of Business Award
  • Don Rowe Excellence in Management
  • Accounting Award
  • Healthcare Administration Award
  • Computer Information Systems Award
  • Cletus Benton Award (Most outstanding rising senior)

This program is designed to equip students with the knowledge and skills necessary for achieving success in the business environment. Here are the career paths often pursued by graduates in this program.

  • Professional Sales
  • Real Estate Sales
  • Procurement
  • Retail Management
  • Brand/Product Manager
  • Event Planner
  • Market Research Analyst
  • Social Media Manager