The central premise of marketing is understanding the needs and wants of a target market and delivering those needs while creating lasting customer value. Marketing communicates this value through promotion, selling, advertising, distribution, and product design. The courses in this program are designed so that students explore buyer behavior, marketing research, market segmentation, development of products and services, pricing strategies, distribution systems, advertising and promotion, and creation and implementation of effective strategies to meet consumer needs and organizational goals.
Career Opportunities
- Business adviser
- Business analyst
- Insurance underwriter
- Business development manager
- Management consultant
- Project manager
- Risk manager
- Supply chain manager
- Retail management
- Industrial management
- Logistics
What to Expect
Travel/Global Trips
The cross-cultural trip is a core requirement for students. Lee University places a high emphasis on the value of global perspectives, and students can fulfill this requirement via an individually arranged trip, a faculty-led trip, or a semester study abroad program. For more information, please visit our Global Perspectives page.
Club/Social
- Phi Beta Lambda
- Delta Mu Delta Honor Society
- Phi Eta Sigma
Awards/Honors
- Marketing Major Award
- Hicks Scholars
- Cletus Benton Award
- School of Business Award
Service
“Service learning is a large component of life at Lee. Students have the opportunity to complete 80 hours of service throughout their time here. This includes individually arranged service projects, as well as course-led service projects (such as Gateway and Benevolence). Please visit our Service Learning page to learn more and check out current service opportunities.”
Home/Location
Marketing classes are housed in the School of Business.
Internships/Practicum
- Business Advisory Council: assists business students with internships and job placements
- Internships are available with CPA offices, Blue Cross Blue Shield, Olin, Unum, Tennova, and various banks.
- Meet the Firms: students are invited to Meet the Firms where we invite local CPA firms and other organizations to come and meet our students.
Research
Students in the marketing major complete primary research as part of their coursework. These research areas include consumer behavior, branding, marketing psychology, and other relevant topics.
School of Business Accreditation Honors:
Reaccredited by ACBSP with no conditions or suggestions for improvements. This is exceptionally rare for a school to be reaccredited with no findings.