Communication, Advertising Emphasis (COMAD.BS)

An introduction to the form, style and content of numerous categories of media writing. The course includes practical application of writing strategies and subjects for public relations, advertising, magazines, newspapers, television, radio and others.

Prerequisites

COMM 200, ENGL 110

This course introduces the discipline and multiple fields of communication by surveying the origin, history, and development of the field as well as the basic dimensions, concepts, and theories of human communicative interaction and behavior in both mediated and non-mediated contexts.

A course for beginners in the basic principles of speech directed toward the establishment of habits of good speech.

Prerequisites

None

This course looks at advertising and focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and print advertising.

Prerequisites

COMM 200

 This course introduces students to the role and practice of research in the fields of public relations and advertising.  Theoretical approaches to research methodologies and data analysis provide a foundation for activities by which students learn and practice essential research techniques for public relations and advertising effectiveness.

Prerequisites

PUBR-284 OR COMM-286

A course designed to prepare students for their on-site workplace internship in their chosen discipline.  This course is a prerequisite for the COMM-401 Internship course. 

Prerequisites

Open to junior and senior communication and public relations majors and minors.

A course designed to assist students in attaining practical skills in a specific communication-oriented occupation. Academic credit depends on number of hours the student works at the internship placement.  All communication and public relations majors are required to take  COMM 401 (2 credit hours and 150 work hours).  Those completing this initial internship requirement may sign up for an additional internship of COMM 402 (1 credit hour and 100 work hours) or repeat COMM 401 (2 credit hours and 150 work hours).

Prerequisites

COMM 400 Internship Seminar.  This course is open to second semester junior and senior communication and public relations majors and minors only.

Examination of the legal and ethical aspects of publishing and broadcasting, with emphasis on freedom of the press, the right to know, copyright, libel, privacy, and obscenity.

Prerequisites

COMM 200 or DIGM 200

A course providing a theoretical integration of the Christian faith with the field of Communication. Reviews fundamental themes connecting faith with communication practice for Christians from the time of the early church to the present, with special emphasis on practical responses to cultural and historical shifts in worldviews.

Prerequisites

THEO 231, Senior status or consent of instructor

 This course will introduce students to the strategic use of media in advertising. Students will develop a working knowledge of the major principles of media planning and buying, audience measurement, media research, new media technology, segmentation and marketing strategy. Various media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the internet.

Prerequisites

COMM 200 or DIGM 200

An application of the skills necessary to design, implement, and manage advertising campaigns, with an emphasis on planning and decision-making procedures applied to advertising problems.  Principles, theory, techniques, and technology will be applied along with critical thinking skills to develop a unified team-based strategy from conception to final client presentation.

Prerequisites

COMM-200 or DIGM-200

An application of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.  Principles, theory, techniques and technology will be applied along with critical thinking skills to develop a team-based advertising campaign from conception to final client presentation.

Prerequisites

COMM 200 and COMM 286

A course based on a national competition established by the American Advertising Federation (AAF) which allows members from the student AAF Lee University Chapter an opportunity to exercise their analytical skills and mature judgment required for an advertising campaign. Repeatable for credit.

Prerequisites

Membership in AAF Lee University, and permission of instructor.

A course designed to engage students in the social media world both practically and theoretically. Students will use key social media innovations and explore the implications of social media upon interpersonal interaction, business, marketing, politics, religion and human cognition.

Prerequisites

DIGM 200 or COMM-200 or ARTS 200

This course introduces students to the preparation of advertising copy for print media with attention to its functions and values through a focus on strategic thinking, message development, and execution.

Prerequisites

COMM-286

This course provides instruction and practice in written commercial and public service copy for television and radio. Basic advertising principles are applied to broadcast situations.

Prerequisites

ENGL 110

A computer-based class that will offer a general overview of design concepts as well as develop basic skills and understanding of Adobe Illustrator computer graphics and the graphic arts industry. This course will include design projects ranging from logo and corporate ID to brochure design.

Prerequisites

ARTS-200, COMM-200, or DIGM-200

This class will provide the development of computer skills and design elements to create 3-D graphic designs in Adobe PhotoShop. This course will include design projects ranging from production units to conceptual models.

Prerequisites

ARTS-220

A course that concentrates on the techniques of layout, writing and production of various publications, using prescribed computer hardware and software. Students will first become familiar with the computer and appropriate applications. Emphasis is then placed on the preparation of publication projects.

Prerequisites

COMM-200 or DIGM-200 or ARTS-200

An introduction to the basic principles and terminology associated with visual production in the modem digital environment. The course is first in a two course sequence that combines lectures and demonstrations with laboratory experience to cover the technical and creative aspects of digital media production. Perspectives on visual communication provide a theoretical foundation for practical consideration of equipment usage, story creation, production and editing. 

Prerequisites

DIGM 200 or COMM-200 or ARTS-200

This course is a continuation of the concepts and principles introduced in DIGM-210, with emphasis on media aesthetics and analysis, field audio, and digital video editing and effects. Students will utilize the concepts and skills acquired in the two-course sequence to produce a quality portfolio video project. 

Prerequisites

DIGM 210

This course is an introduction to Motion Media Design. Students will learn the concepts and skills used in the creation of motion graphics, dynamic typography and special effects. The course will focus on the use of Adobe After Effects.

Prerequisites

COMM-200, or DIGM-200, or ARTS-200.

An introductory course in graphic and web page design and development. This course introduces computer software for creating interactive web pages and web sites, featuring color schemes and basic design principles.

Prerequisites

COMM-200 or DIGM-200 or ARTS-200