Business Administration, Marketing Management Emphasis (BUSMK.BS)

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School of Business

The marketing management emphasis focuses on the integration of business with the managerial process and the nature and functions of marketing. The program equips the student to not only oversee and lead, but to utilize the processes and methods of product development and promotion.

Degree Checklist

For a check list of all courses required for this degree program and a suggested four-year sequence of study, please click on the link below.