Databases - Public Relations & Advertising

Title/Description
Access
Key resources:
Academic OneFile
Academic OneFile provides access to peer-reviewed, full-text articles from journals and reference sources. It also offers full text of the New York Times from 1995 to the present and includes transcripts and audio files from National Public Radio (NPR).
On Campus:
Without Password

Off Campus:
With Password
Academic Search Complete (ASC)
A scholarly, multi-disciplinary database that offers more than 6,100 full-text periodicals. In addition to full-text articles, Academic Search Complete provides indexing and abstracts for many more resources, including indexing for more than 10,100 journals, scholarly books, reports, conference proceedings, etc. It includes some searchable PDF content going back as far as 1887.
On Campus:
Without Password

Off Campus:
With Password
Business Source Premier (BSP)
This is the industry's most used business research database, providing the full text for nearly 8,200 serials. Business Source Premier provides full text back to 1965 and searchable cited references back as far as 1998. Coverage includes virtually all subject areas related to business.
On Campus:
Without Password

Off Campus:
With Password
Communication & Mass Media Complete
Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media. CMMC incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals to create a research and reference resource of unprecedented scope and depth in the communication and mass media fields.
On Campus:
Without Password

Off Campus:
With Password
Credo
An online reference library of hundreds of reference titles with the capability of searching through Squires Library's online catalog and databases. Credo includes general and subject-specific reference tools, as well as images, sound files, animations, and videos.
On Campus:
Without Password


Off Campus:
With Password
General Business File ASAP
1980 - present
Analyze company performance and activity, industry events and trends as well as the latest in management, economics and politics. Access to a combination of broker research reports, trade publications, newspapers, journals and company directory listings with full text and images available.
On Campus:
Without Password

Off Campus:
With Password
See Also:
Career Insider (by Vault)
Career Insider offers advice for job-seekers and information about various professions and companies. Included are articles, career guides, online discussions, blogs, videos, and sample resumes and cover letters.

On Campus:
Without Password

Off Campus:
With Password

Computer Database
1980 - present
Use this database to find computer-related product introductions, news and reviews in areas such as hardware, software, electronics, engineering, communications and the application of technology.

On Campus:
Without Password

Off Campus:
With Password

DataMonitor 360/MarketLine

DataMonitor 360/MarketLine is a leading provider of quality information on companies, industries and countries. We offer a comprehensive and unique collection of information in a variety of user-friendly formats, including interactive reports and databases. Compiled by our global research team, these products are ideal for helping you build a thorough understanding of markets, whether you’re researching for qualifications, jobs or business.

On Campus
Without Password
Off Campus
With Password
Expanded Academic ASAP
1980 - present
Coverage in the social sciences, humanities, sciences, and technology, national news, and general interest, with a concentration on scholarly journals.

On Campus:
Without Password

Off Campus:
With Password

General OneFile
General OneFile is a source for news and periodical articles covering a wide range of topics. It includes full-text articles, along with some images and NPR transcripts and audio files. Updated daily.
On Campus:
Without Password

Off Campus:
With Password
MarketLine/DataMonitor 360

MarketLine/DataMonitor 360 is a leading provider of quality information on companies, industries and countries. We offer a comprehensive and unique collection of information in a variety of user-friendly formats, including interactive reports and databases. Compiled by our global research team, these products are ideal for helping you build a thorough understanding of markets, whether you’re researching for qualifications, jobs or business.

On Campus
Without Password
 
Off Campus
With Password
Project Muse
The full text from over 100 scholarly journals in arts and humanities, the social sciences, and mathematics.
On Campus:
Without Password

Off Campus:
With Password
Regional Business News
This database provides full text coverage for regional business publications. It includes coverage of business journals, newspapers and newswires from metropolitan and rural areas within the United States. This database is updated on a daily basis.

On Campus:
Without Password

Off Campus:
With Password

Westlaw's Campus Research
Campus Research provides access to news and business information and law-related resources. The resources in this database are designed specifically for use by students needing to research case law, state and federal statutes, administrative codes, law journals and reviews, and news information.
On Campus:
Without Password

Off Campus:
With Password
 

William G. Squires Library
260 11th Street NE
Cleveland, TN 37311
(423) 614-8550
Reference:
(423) 614-8562
library
@leeuniversity.edu


Serving Lee University & the Pentecostal Theological Seminary